Business Plan Coursework Example | Topics and Well Written Essays - 750 words

Business Plan - Coursework Example The US market share is captured by major players such as Nike, Addidas, Reebok, Fila, Timberland, Asics and Converse and others. Among them, Nike might be considered as the main competitor of 21st Wear as the company also targets the young customers. However, the products of Nike are quite high priced due to its premium brand image as compared to others. This can be treated as an advantage for 21st Wear to enter the market of US. The company can follow penetration pricing strategy by offering the products at lower prices as compared to the main competitors in order to penetrate the market successfully. This can enable 21st Wear to enhance its awareness as well as brand equity among the customers. As 21st Wear mainly centers on the teenage sportswear, it should introduce new trendy designs at a low price and promote through internet considering the fact that majority of the teenage customers are consistent online buyers (Magazine Publishers of America, 2004). Furthermore, as 21st Wear is targeting a particular segment, it should include a strong distribution channel and an effective product positioning strategy by focusing on product features such as quality, color and style to establish its brand name in the growing competitive environment of the industry. The company 21st Wear should introduce numerous stores at renowned places of US along with proper availability of its products and it should follow direct selling of the products to the customers. Moreover, 21 st Wear should use market penetration strategy in order to enter the market of US as it is highly competitive. Thus, these strategies can assist 21st wear to differentiate its products among others in the market (Kotler, 1999). Company Description 21st Wear is a US based sportswear company. It intends to offer high quality sportswear products at a reasonable price, especially focusing on the requirements of the teenage customers. The company renders products in different colors and trendy styles which a re designed by using good quality of fabric and latest techniques. 21st Wear sport products are mainly targeted to the teenage customers under the age group of 13-18. The product line of the company includes varied types of products such as T-shirts for boys and girls, jerseys, sports shoes, shorts, sports sweaters, pants, skirts, athletic shirts, hoodies, track suits and gloves. Notably, the products offered by the company are available in different fashionable designs and colors to attract the targeted customers. The company uses internet facilities to promote its innovative designs and styles to its customers, considering the fact that teenage customers are a major group of online shoppers in the US market. 21st Wear is comparatively a new market player in the sportswear market segment, and therefore, the company needs to plan effective strategies such as proper distribution, promotion, pricing and proper discounts in order to sustain it in the increasingly competitive market. Wi th this concern, 21st Wear intends to provide a wide range of sportswear selection to its targeted consumers at a cheaper price as compared to other competitors in order to penetrate the US sportswear apparel. Core Ethical Principles of Business The ethical principles on which the business of 21st Wear will operate are trust, teamwork, honesty and mutual respect amid the team members. The core corporate ethics will strictly

History Western Civ Essay Example | Topics and Well Written Essays - 750 words - 1

History Western Civ - Essay Example News of such atrocities by the Muslims angered the Christian peoples of Europe so that nobles and commoners alike were summoned over for the mission of recovering the Holy Land from Islam. Numerous knights joined the crusades because the popes promised them forgiveness of their sins as a reward for fighting for Christ. In short, Christians considered crusades as holy wars against the enemies of God. However, not all the crusaders had such pure and noble motives for many of them had selfish intents as well. To the landless, the crusades were an opportunity to acquire lands in Asia whereas to the adventurous, the crusades offered excitement. For the greedy, the crusades meant the possibility of rich loot from the East while the ambitious ones chased after glory and monarchical recognition. The Muslims, perceiving their own advantage of defending Islam to be the chief benefit that would eventually influence Islamic nations, regarded wars against European crusaders as jihads or ‘holy wars’, believing that these were means to fight for their god ‘Allah’ against the unbelievers. Crusades were also launched to address the growing suppression in pilgrimages of Christians. Being a pilgrim is an aspect of Christian life which greatly affects the religious as well as the socio-political grounds of living as a Christian at the period Europe was experiencing the height of political turmoil in several respects among its nations. European Christians to this day have adhered to the faith that pilgrimages, like the essence of penance, is able to purify or atone one of all the present iniquities once a passionate journey to Jerusalem is successfully carried out. In the absence of pilgrimage, it would be difficult for Christians to claim authority and possession of a certain region thus, crusade was necessitated to intervene and cease oppression and persecution of Christians by Muslims who took extensive